Case Study2023
Synthesis
Motion SystemsConcept Project
The Concept
A unifying movement library that treats animation as data rather than just a visual layer.
Purpose
To provide enterprise products with a cohesive 'kinetic identity' across web and mobile.
The Call
Created to solve the challenge of maintaining physics-based consistency in multi-library tech stacks.
01
Kinetic Identity Framework
What it does
A standardized set of motion easing and timing rules that ensure every interaction feels like it belongs to the same system.
Why it exists
Consistency in motion is as important as consistency in color for enterprise brand trust.
How it works
Developed a custom GSAP plugin that wraps complex physics calculations into simple, reusable hooks.
Code Snippet
const { animateIn } = useSynthesis();
animateIn('.chart-card', { variant: 'fluid', duration: 0.8 });Frameworks used
GSAPThree.jsD3.js